THE BOOK

When it comes to retail, is there a method to the madness? In this report Donny Perry answers with a definitive, “yes”.  In Leading Out Retail, Perry combines hundreds of hours of research, a rich trove of social science, and his counterintuitive insights as he explains a paradigm shift in the industry of bicycle retail. Within this paradigm shift Perry teaches retailers simple strategies on how to increase profit through service, what the most important question to ask every customer is, and how to manage the dreaded Timmy Factor.

PAPERBACK AND KINDLE  and  iBOOKS


DOWNLOAD CHAPTER 1

Giving away the first chapter free really is the crack dealer strategy of book publishing. Give them just a little and hope they come back begging for more. Some of you may read the first chapter and say "That's it. All my problems are solved. Time to sell all my stuff and move to the mountains." but my hope is that most of you will be good little junkies and come back for more. 

Check out the book.
Download a PDF of Chapter 1


HUNGRY?

After the launch of Leading Out Retail (March 2014) I compiled some afterthoughts, rough drafts, or ideas that didn't make the final edit. Then I took all of those leftovers and posted them up on another blog. If you're looking for some quick reads, free stuff, supplemental content, or a really kick ass way to kill some time, this is it.


LISTEN TO ME PRESENT

In 2012 I presented at the Specialized Dealer Event in Snowbird, Colorado. The presentation was given to over 500 bicycle retailers and discussed the current state of bike retail in the US, the power of checklists, how to leverage scheduling, and several other ways to create Uncommon Service. (45min)


FREE LESSON ON USING TWITTER

Wow, does the free stuff ever stop? Social engagement can be a real challenge for small, independent retailers. That is why I have put together a presentation to teach retailers how to better use Twitter. This lesson will take about 5 minutes, it is completely free, and may change the way you use social from now on. 

9 Twitter Ideas: A How-To for Bike Retailers