Last month this video of Jeremy Fry lip syncing Bon Jovi at a Celtics game went viral. It did so well that Bon Jovi's 1980s song Living on a Prayer reemerged in the charts and made it to 25th. The interesting piece of the story is that this video was released in 2009 and it went viral that year as well. Nearly five years later the video has found new life.
Great content has many lives and can be reused to engage a new group of fans. As we create content for our blog, feeds, or site- it is good to know that great content can always be brought back to life.
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