Merriam-Webster defines marketing as “The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.” I would confidently say that this is the most boring definition of marketing I have ever read. Instead I believe that effective marketing- unlike advertising or branding -means only doing two things.
1. Maintain a positive connection with customers.
2. Be extremely helpful.
How do you maintain a positive connection? How are you being extremely helpful?
Thanks for reading. If you found this valuable, it would be great if you shared it. Thanks- Donny