A customer walks into your store, researches a product, and buys it somewhere else. This is called "showrooming". The opposite is when they find the product online and are inspired to visit your store. The term for this action is "webrooming". Click-&-Collect is the most popular form of webrooming, where a customer purchases the product online but picks up in the store. 35% of Home Depot's online sales are Click-&-Collect.
How does your web and social presence inspire people to visit?
Thanks for taking the time to read this. If you found value in this piece would you please consider sharing it on social? Thanks again. Donny