I'm always pleased when I see bike retailers rethinking the ordinary. For example, Broke Bike Alley in Fernie, BC, Canada has a couple of great new takes on the business card. Both of these cards achieve my two rules of great marketing:
1. Make a personal connection
2. Be very, very helpful.
The first business card doubles as a multi-tool, the second is a tire patch.
Want more? Take a look at Leading Out Retail. This book is a creative look at bicycle retail and teaches retailers simple strategies on how to increase profit through service, what the most important question to ask every customer is, and how to manage the dreaded Timmy Factor.