The greatest trick the internet ever pulled was convincing the world it would be easy to do.
If you want to know the ROI on your Facebook, Instagram, or Twitter feed, if you want to know the value of an impression, or if you want to constantly recreate your social campaigns, I hate to tell you that you're in for a lot of work There is a fallacy that says the internet is easy. That once you start tweeting fans, admiration, and money start rolling in.
It' all a lie. There is no easy button. No one-size-fits-all aggregation tool. There is only hard work combined with a clear vision.
There is an ROI on social, but first you have to understand your marketing strategy for the entire business. You show me the marketing strategy for the company, I will show you the ROI.
Social is not fast. It takes time, dedication, and a continued effort to connect to people you don't know. If you can't add value to someone's life then you're time on social is going to e painful (Hint: adding value is not selling you product. Not yet anyway.)
If you liked this, please consider sharing. Thanks- Donny