Sending photos from Instagram to Twitter is incredibly easy, but that doesn't mean that you're now social on Twitter. At least, not as social as you could be.
Jered Gruber is a professional photographer who spends his life roaming from race to race with his wife Ashley in search of pictures, stories, and places to ride. I recently contacted Jered with a simple request, “Would you ever consider posting your photos directly to Twitter instead of linking them through Instagram?” After showing Jered this report he soon started posting his work directly to Twitter. Curious to know the change I grabbed the last four photos he did as direct-Tweet versus the last four photos he posted linked-through-Instagram (all eight photos were taken within two months and he had no significant change in the number of followers).
Here are the results:
It’s a small sample right now, but posting photos directly to Twitter netted Jered an average of 23.25 Retweets and 41.75 Likes. Compared to Instagram links with an average of 4 Retweets and 4.75 Likes. Nearly 6x the Retweets and 9x the likes.
Instagram links posted to Twitter are not as effective because they are not native to the platform. Meaning, you cannot view an IG photo on a Twitter feed without opening a new app or webpage. Whereas photos posted directly to Twitter are not only native and viewable on all devices, they are also the only photos that can appear in the feed as photos, rather than links.